Soon to set up their first shop in London, we are all by now familiar with leading luxury brand of Spanish origins Loewe, as well as their signature Amazonia Padlock Bag which is celebrated through the recent release of the "Blow Up with Loewe" film.
"Sensual and beautiful - but built like a tank" is how film director James Lima describes the classic and enduringly popular Amazona bag. identifiable by the distinctive Padlock, sophisticated structure and elegant finish on the leather, the bag has been in production (and in increasing demand) for the past 35 years.
The "Blow Up" film is directed by special effects authority James Lima, styled by Katie Grand, starring Ana Beatriz Barros.
The film’s concept, explained by Lima, was to "bring beauty to the chaos in a way that was almost sensual", with Katie Grand adding: "We wanted to take the beauty of the Amazona’s construction in a new direction, by deconstructing it beautifully."
(read: Let's get PRETTY THINGS and blow tha SHIIEET outta them!!!!!!!!)
© Loewe, www.loewe.com/
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